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Want to make the most of the precious time you spend in bed? 'Sleepmaxxing' could be the answer. We explore why this viral trend has taken off on TikTok, unpacking which tips to try and those you should keep scrolling past.
6 Min Read | By Holly James
Last Modified 1 September 2025 First Added 1 September 2025
With sleep tech on the rise and modern lifestyles often working against quality rest, many of us are spending more than ever in the pursuit of better sleep. As with most wellness trends, social media is leading the way – with the latest viral craze, ‘sleepmaxxing’, promising to ‘hack’ your way to the perfect slumber. From mouth taping to melatonin-infused mocktails, influencers are sharing endless tips and gadgets that claim to help you nod off faster and wake up refreshed.
But does ‘sleepmaxxing’ actually deliver, or is it just another fad that fuels more sleep anxiety than sweet dreams? In this article, we explore the science behind each hack, along with the tried-and-tested techniques for better rest.
The term ‘sleepmaxxing’ originated on TikTok and rapidly became a viral trend where people adopt hacks and techniques to try to squeeze every ounce of quality out of their nightly rest. That might mean tracking your sleep cycles, tweaking your bedtime diet, or experimenting with gadgets to perfect your sleep.
However, while some ‘sleepmaxxing’ examples overlap with expert-recommended sleep hygiene practices, many are untested or even unsafe, often created by non-experts without scientific backing. It’s also worth remembering that sleep is highly individual; what helps one person may not work for another. Therefore, striving for “perfect sleep” can sometimes backfire, making rest even harder to achieve.
@jakegoodmanmd Rating Sleep Hacks #sleepmaxxing #sleepmax #doctor ♬ original sound – Dr. Jake Goodman 👨🏻⚕️
‘Sleepmaxxing’ techniques, as seen on social media, span from simple bedtime tweaks to more unusual experiments. Here are some of the most talked-about methods:
This involves taping the mouth shut to encourage nasal breathing. While some claim it can reduce snoring, promote nose breathing, and even enhance the jawline, experts warn of risks such as restricted airflow, which can be especially dangerous for anyone with sleep apnoea or nasal congestion.
Read our full article on mouth taping to learn more about the potential benefits and risks.
Sound machines and apps emitting white, pink and brown noise or binaural beats are becoming increasingly popular. Designed to block distractions, they’re thought to help the brain relax. However, there is currently little evidence to support the reported benefits, as the long-term impact of constant noise is still being studied.
Melatonin, otherwise known as the ‘sleepy hormone,’ is naturally produced by the body to prepare for sleep. Though it’s only available on prescription in the UK, many influencers overseas are encouraging the use of melatonin supplements to help them get a better night’s rest. However, experts warn that overusing melatonin without guidance can mask deeper sleep problems and cause unwanted side effects.
From eating kiwis before bed to magnesium drinks and the famous “sleepy girl mocktail”, the internet is full of sleep-related food trends, all claiming to help you get your best-ever sleep. While a healthy diet supports rest, research into these specific hacks is sparse. So while they might help you unwind, they’re not a guaranteed fix.
Find out more about the ‘sleepy girl mocktail’ along with other drinks that won’t disturb your rest on the Sleep Matters Club.
TikTokers use nasal strips, mouth guards, and breathing exercises for easier airflow and relaxation. But similar to mouth taping, if there’s an underlying condition like sleep apnoea, these surface-level fixes won’t solve the real problem. If you do feel like you have an issue with your breathing during sleep, make sure to contact your GP.
Read our guide to the natural ways to stop snoring.
One of the more science-based hacks, influencers are prioritising a cool, dark, quiet room to promote better sleep. Think blackout curtains, a set temperature between 16–19°C, and no screens before bed. However, some are taking this a step further with more extreme ideas, like ice baths before sleep– which may not work for everyone.
Red light therapy is gaining popularity as a way to signal the body that it’s time to wind down. Some studies have found that it can boost melatonin production, reduce stress, and improve sleep quality. While early research is promising, evidence is still limited, and it’s best seen as a gentle addition to an already solid bedtime routine rather than a magic solution.
Magnesium is a mineral naturally produced by our bodies. It plays a role in muscle relaxation and calming the nervous system, and some studies suggest it may support better sleep in people with low magnesium levels. Utilising its natural effects, influencers are turning to magnesium-rich foods and supplements to help them drift off.
Read more about magnesium and which type is best for sleep.
Wearables and apps that track sleep stages are incredibly popular. They give insights into REM cycles, deep sleep, and overall rest. While they can be useful for spotting patterns or understanding sleep habits, experts caution against over-focusing on the data.
Many ‘sleepmaxxing’ enthusiasts suggest cutting down on drinks in the evening to avoid nighttime trips to the bathroom. This simple tweak can help you stay asleep longer and prevent disruptions to your sleep cycle. It’s a small change, but for light sleepers, it could make a world of difference.
Some ‘sleepmaxxers’ recommend avoiding alarm clocks to let your body wake naturally, in line with your circadian rhythm. Giving your body the chance to complete its sleep cycles can help to reduce grogginess and improve morning alertness. Of course, for those with strict schedules, this isn’t always practical, but it’s worth experimenting to see if it works for you.
Getting natural light during the day is a simple but effective way to regulate your circadian rhythm. Exposure to sunlight in the morning and throughout the day helps your body know when to feel alert and when to wind down at night. Even short walks outside or opening your curtains as soon as you wake up can support better sleep.
Read more about how dark mornings affect sleep.
Like many viral trends, ‘sleepmaxxing’ is a mix of fact and fiction. Some habits, such as keeping a consistent sleep schedule and creating a restful bedroom environment, are backed by science and form part of good sleep hygiene. Others, however, come with risks or can even make sleep harder to achieve. Here are a few important things to consider before trying out some of the ‘sleepmaxxing’ hacks:
If you want to try some practical, safe ‘sleepmaxxing’, start with the basics. These healthy sleep habits have stood the test of time:
While some ‘sleepmaxxing’ trends can be fun to try, it’s important to remember that there’s no one-size-fits-all hack for perfect sleep. Many of the viral techniques may help in small ways, but sustainable, restorative rest comes from consistent routines, a supportive sleep environment, and listening to your body. Rather than chasing the latest online craze, focus on evidence-based habits and seek professional guidance if things aren’t improving.
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