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Privacy Policy: Cookies and Marketing Communications

We may sometimes use cookies to deliver interest-based ads, also sometimes referred to as personalised or targeted ads, either across our site or other sites. This allows us to provide you with more useful and relevant ads.

Our use of advertisement tracking

  • We allow selected third parties who participate with us in marketing programs to place cookies when you visit our site.
  • These cookies enable us to monitor which adverts you see and click on to get to our site.
  • You can view their privacy policies at the following addresses:

DoubleClick: 

http://www.google.co.uk/intl/en/policies

http://www.google.com/policies/privacy


Dreams is not responsible for the content or privacy policies of third parties or other websites.

Third party cookies - Google Advertising

  • When browsing the Dreams website, cookies from other websites (known as 'third party cookies') may also be placed on your computer or device. These are used exclusively for placing Dreams advertising on those sites in the future. This advertising may be targeted at you because you have visited the Dreams website and may be personalised based on the products you have viewed.

Targeting or banner advertising cookies including Remarketing

  • This type of advertising is designed to provide you with a selection of [Dreams] products based on what you have viewed on dreams.co.uk and deliver adverts to you when you visit other selected websites. The adverts highlight products based on your browsing history.
  • These adverts [use] cookies with the website operator’s permission.
  • Please be assured that the data contained in the cookies used in these adverts is completely anonymous and doesn't contain any of your personal details. You can choose to opt-out of this type of advertising.

Here's a list of the main cookies we use, and what we use them for. You'll find information about 3rd party cookies further down the page.

Cookie name Purpose of cookie
Customer This cookie allows us to securley store you ID and log in details when you create an account on Dreams.co.uk
Customer_Info This cookie allows us to ensure when you are logged in you are assigned to the correct customer group - ie business customers, wholesale customers etc.
NewMessgage This allows us to display messages to you when you are using the site, for example letting you know when you have added an item to your basket or if you have missed some information when completing a form
Cart The items that are in your shopping basket on the website are stored in this cookie. Your shopping basket wouldn't work without it.
Customer_Auth This cookie is used to show you if you are currently logged into you account, if you have one
Category_Info This stores the category information of the page you are looking at enabling us to display pages quicker
Last_Category This stores the last product category that you have visited on the site, enabling us to display pages quicker
Viewed_Product_Ids This allows us to store and show you products that you have recently viewed when browsing the site
Last_Product This allows us to show you a link to the last product that you have viewed
persistent_shopping_cart This allows us to save you shopping cart selection once you leave the site

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3RD PARTY COOKIES

When you visit Dreams.co.uk you may notice some cookies that aren't related to Dreams. If you go on to a web page that contains embedded content, for example from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Some of the business partners that may set cookies on Dreams.co.uk include:

Partner name What the cookies are used for

Google Tag Manager

Google Analytics

Google Adwords conversion

Monetate

Barilliance

Tradedoubler

Google DoubleClick

SMG

Sometimes we'll advertise on 3rd party websites. Google Tag Manager cookies are used to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable.

Examples of these advertisers include Google Anlytics (including Google-owned DoubleClick for paid advertising on Google.com), and Tradedoubler.

We also use two third party service on Dreams.co.uk - Monetate and Barilliance. Both store non confidential information on your browsing behaviour in order to show you products relevant products that we think you'll be intetested in. Barilliance is used to send you an email about products that we think you may be interested in.

In addition, we use SMG to capture feedback on your online experience. This website uses cookies to automatically collect information about your visit and your systems. All of your information is used solely to provide the surveys, for related market research purposes, to ensure the integrity of the survey process, and to administer and improve our website.  By agreeing to take the survey you agree to our use of cookies and other data collection technology.

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Targeting or banner advertising cookies including Remarketing

  • This type of advertising is designed to provide you with a selection of [Dreams] products based on what you have viewed on dreams.co.uk and deliver adverts to you when you visit other selected websites. The adverts highlight products based on your browsing history.
  • These adverts use cookies with the website operator’s permission.
  • Please be assured that the data contained in the cookies used in these adverts is completely anonymous and does not contain any of your personal details. You can choose to opt-out of this type of advertising.