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What are cookies?


Dreams cookie policy
3rd party cookies
Further information about cookies
Managing cookies
Banner advertising on other websites

Cookies are tiny text files that are stored on your computer when you visit certain web pages. At we use cookies to keep track of what you have in your basket, and to remember you when you return to our site.

To order products on, you need to have cookies enabled - see the section on managing cookies. If you don't wish to enable cookies, you'll still be able to browse the site and use it for research purposes.

Cookies can't harm your computer and we don't store personally identifiable information such as credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site. For example, they help us to identify and resolve errors, or to determine relevant related products to show you when you're browsing.

We do have a carefully monitored relationship with Google who may also set cookies during your visit to be used for remarketing purposes - in other words to show you different products and services based on what you appear to be interested in. If you'd like to opt out, Google's use of cookies you can do so by visiting the Google advertising opt-out page or the Network Advertising Initiative opt out page.

We're giving you this information as part of our initiative to comply with recent legislation, and to make sure we're honest and clear about your privacy when using our website.

Dreams cookie policy

To make full use of the online shopping and personalised features on, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.

Our cookies don't store sensitive information such as your name, address or payment details: they simply hold the 'key' that, once you're signed in, is associated with this information. However, if you'd prefer to restrict, block or delete cookies from, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.

Here's a list of the main cookies we use, and what we use them for. You'll find information about 3rd party cookies further down the page.

Cookie namePurpose of cookie
Customer This cookie allows us to securley store you ID and log in details when you create an account on
Customer_Info This cookie allows us to ensure when you are logged in you are assigned to the correct customer group - ie business customers, wholesale customers etc.
NewMessgage This allows us to display messages to you when you are using the site, for example letting you know when you have added an item to your basket or if you have missed some information when completing a form
Cart The items that are in your shopping basket on the website are stored in this cookie. Your shopping basket wouldn't work without it.
Customer_Auth This cookie is used to show you if you are currently logged into you account, if you have one
Category_Info This stores the category information of the page you are looking at enabling us to display pages quicker
Last_Category This stores the last product category that you have visited on the site, enabling us to display pages quicker
Viewed_Product_Ids This allows us to store and show you products that you have recently viewed when browsing the site
Last_Product This allows us to show you a link to the last product that you have viewed
persistent_shopping_cart This allows us to save you shopping cart selection once you leave the site

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3rd party cookies

When you visit you may notice some cookies that aren't related to Dreams. If you go on to a web page that contains embedded content, for example from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Some of the business partners that may set cookies on include:

Partner nameWhat the cookies are used for

Google Tag Manager

Google Analytics

Google Adwords conversion




Google DoubleClick


Sometimes we'll advertise on 3rd party websites. Google Tag Manager cookies are used to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable.

Examples of these advertisers include Google Anlytics (including Google-owned DoubleClick for paid advertising on, and Tradedoubler.

We also use two third party service on - Monetate and Barilliance. Both store non confidential information on your browsing behaviour in order to show you products relevant products that we think you'll be intetested in. Barilliance is used to send you an email about products that we think you may be interested in.

In addition, we use SMG to capture feedback on your online experience. This website uses cookies to automatically collect information about your visit and your systems. All of your information is used solely to provide the surveys, for related market research purposes, to ensure the integrity of the survey process, and to administer and improve our website.  By agreeing to take the survey you agree to our use of cookies and other data collection technology.

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Further information about cookies

If you'd like to learn more about cookies in general and how to manage them, visit (please note that we can't be responsible for the content of external websites).

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Managing cookies

If cookies aren't enabled on your computer, it will mean that your shopping experience on our website will be limited to browsing and researching; you won't be able to add products to your basket and buy them.

To enable cookies If you're not sure of the type and version of web browser you use to access the Internet:

For PCs: click on 'Help' at the top of your browser window and select the 'About' option

For Macs: with the browser window open, click on the Apple menu and select the 'About' option

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Banner advertising on other websites

This type of advertising is designed to provide you with a selection of products based on what you're viewing on, which are presented to you by Google when you visit other selected websites. The adverts may highlight alternative styles and colours as well as products from other categories deemed relevant to your browsing history. The technology behind these adverts is based on cookies. The supplier we use for this service is Google and the product is called Google Dynamic Remarketing, to opt out of Google's use of cookies you can do so by visiting the Google advertising opt-out page or the Network Advertising Initiative opt out page

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