Replace every eight years

About Dreams

It’s our dream to give everyone a great night’s sleep.


Established in 1985, Dreams is the UK’s number one specialist bed retailer. The company is backed by Sun Capital Partners, and led by CEO Mike Logue.

Headquartered at ‘Bedquarters’ in High Wycombe, and with 1,900 employees across the UK, Dreams sells 10,000 mattresses, bases and headboards per week to customers nationwide through its store network of over 195 sites and online.

Dreams is a proud British business, committed to continue making its products in this country, as it does now at the Dreams Bed Factory in Oldbury. At the factory, Dreams manufactures over 200,000 mattresses a year and over 160,000 beds. These products are then distributed via nine dedicated distribution centres to customers anywhere in the country via a fleet of over 100 Dreams delivery vans.
Dreams recently launched Hyde & Sleep, the new British ‘bed in a box’ brand.

About Hyde and Sleep


Hyde & Sleep is the new British mattress brand, backed by Dreams. These luxury mattresses are vacuum sealed, and delivered to your door in an easy to move box, with no shipping cost.

Hyde & Sleep offer a 100 night Comfort Exchange for you to really get to know your new mattress. Give it 100 nights to win you over, with the choice of an exchange if it doesn't..


Hyde and Sleep Mattress

Which? Best Buy

Which logo

Mattress Category 2017

Next-Gen Memory Foam

Product of the Year 2017

Which logo

Hyde & Sleep

Winner Mattress Category