Dreams wins NBF National Bed Retailer of the Year for fifth time
Our awards
We're proud to be five-time winner of the prestigious National Bed Federation's National Bed Retailer of the Year award (2019, 2021, 2022, 2023, 2026), recognising that we’ve consistently delivered over and above industry standards.
Dreams wins NBF’s National Bed Retailer of the Year 2026-27
Dreams has been named National Bed Retailer of the Year 2026-27 by the National Bed Federation (NBF).
From opening our 225th store to returning as Official Sleep Partner of Team GB and ParalympicsGB, it's been a big year for Dreams. Judges praised our investment in our stores, products, partnerships and sustainability commitments, all with one goal in mind: providing a better night's sleep for all.
While we're incredibly proud of this recognition, this award belongs to our 2,500+ colleagues. From our stores and distribution centres to our Bed Factory and Bedquarters, their passion, expertise and dedication help millions of customers find their perfect bed.
National Bed Federation
At Dreams, we believe that a good night’s sleep starts with a bed you love, from a retailer you can trust. That’s why everything we do is built around quality, integrity, and customer peace of mind.
We’re proud to be a member of the National Bed Federation (NBF)—the UK’s leading authority on bed manufacturing standards. This membership isn’t just a badge; it’s a promise. It means every product we offer is backed by independently verified standards for safety, quality, and ethical manufacturing.
What Being an NBF Member Means for You
As an NBF-approved retailer, we go beyond simply selling beds—we provide assurance. The NBF holds its members to rigorous standards through regular, independent audits. When you shop with us, you can be confident that:
You’re buying products that meet high standards for durability and comfort
All mattresses and beds are made with safe, compliant materials
Our suppliers follow ethical and sustainable manufacturing practices
You’re not being misled by false claims or substandard construction
When did Dreams win National Bed Retailer of the Year?
Dreams has been named National Bed Retailer of the Year by the National Bed Federation five times: 2019, 2021, 2022, 2023 and 2026. Most recently, Dreams was crowned winner on 22 September at the Bed Industry Awards , triumphing over finalists Bensons for Beds and DFS.
What did Dreams win NBF National Bed Retailer of the Year 2026 for?
Dreams won National Bed Retailer of the Year 2026 in recognition of our strong commercial growth across the board, while investing in customers, colleagues, innovation and sustainability. We’ve expanded our retail footprint and earned recognition for trust, value and service, notably being named the UK's Most Trusted Retailer for Mattresses & Sleep Products by BrandSpark.
Other highlights include retaining our excellent 4.8 Trustpilot rating, introducing 24-hour delivery and becoming Official Sleep Partner of Team GB and ParalympicsGB the Milano Cortina 2026 Winter Games. Read more in the full winner announcement
How is National Bed Retailer of the Year 2026 judged?
The retailer judges of the 2026 Bed Industry Awards were Jessica Alexander (The Furniture Makers’ Company), Jarrod Bird (Interiors Monthly), Richard McMurrough (Propaganda), Dan Squires (Big Furniture Group) and James Winfield (Propaganda).
What is the National Bed Federation?
The National Bed Federation is the voice of the UK bed industry, a recognised trade association representing UK manufacturers of beds and their suppliers. Founded in 1912, National Bed Federation members, including Dreams, account for about 75% of the total UK bedding turnover.
Our NBF approved brands
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Harrison Spinks
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Silentnight
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Dreams
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Sealy
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Kyoto
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Carpenter
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Jay-be
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Sleepeezee
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Relyon
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Emmiera Group
Why It Matters
By purchasing your new bed from an NBF member, you’re making a smart, informed choice. You’re not just investing in a bed you love; you’re supporting higher industry standards, responsible sourcing, and safe, honest products.
