Jonathan Hirst, Chief Executive Officer
Jonathan has more than 22 years’ experience working in retail. This includes working
for brands such as Dixons, The Link, Currys, PC World and B&Q. He was appointed
Commercial Director at Dreams in 2014, before becoming Chief Operating Officer in
2017. In that role he focused on product and ecommerce, leading Dreams’ Commercial,
eCommerce, Technical and Dreams Bed Factory manufacturing teams. He was then
appointed CEO, effective from 1st Jan 2022.