Meet Our Experts

Our experts combine decades of experience with the latest sleep insights to help you master your rest. Benefit from the curated expertise of our in-house specialists, leading brands and subject matter experts, to guide you towards your best night’s sleep.

Our Bed Experts

Our Dreams Bed Experts lead our product range with innovative new sleep solutions, from bed frames and divans to mattresses and pillows. Together, they draw on their decades of experience to help you better understand what you need for your bedroom.

Jack Davies

Our Bed Expert for mattresses, bedding and all things cosy. Jack's been sourcing top quality products for Dreams for almost 10 years as our Mattress Category Lead. He's an expert in exactly what it takes to get a great night's sleep, whether it's a supportive mattress or the perfect pillow.

Erin Parker

Our resident Bed Expert, ready to share all the knowledge you need to transform your bedroom. As a Bed Frame Buyer at Dreams, Erin is responsible for bringing you a range of beautiful beds to fall in love with. She spends her days sourcing the latest design innovations from around the world...

Matt Richardson

Our Bed Expert responsible for creating many of Dreams' best-loved products. As Director of Production and Quality at our Birmingham Bed Factory, Matt has so many credentials, we’d struggle to name them all. But we’ll try! For starters, Matt is Court Assistant with The Furniture Makers Company and Council Member at the...

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Our Sleep Experts

Dedicated to understanding the latest sleep trends and behaviours, our Sleep Experts share their knowledge to guide you towards a better night’s rest. From sleep advice for children to interpreting your dreams, our Sleep Experts are trained to help you understand your bedtime habits.

Sammy Margo

Sammy Margo MSc MCSP MMACP HCPC AACP is a Sleep Expert and qualified chartered physiotherapist with a Master’s in Physiotherapy from University College and The Middlesex Hospital...

Laura Murphy

Laura is a Sleep Expert who leads our Content, Social and PR team here at Dreams. It’s her job to understand what you need from your next bed, from side sleepers who need a new pillow ..

Ally Cook

Ally is a Sleep Expert who spends all day everyday thinking, reading and writing about sleep (yes, really). As Lead Copywriter & Editor, Ally’s responsible for creating and sharing advice on everything..

Ellie Holden

Ellie isn’t just Dreams’ PR Executive – she's a self-confessed sleep fanatic! She’s a Sleep Expert who spends her days scouring the news for the latest trends and sharing insights from our brilliant team with the press...

Naomi Young

Naomi is a Sleep Expert who’s responsible for sharing sleep advice in the press and on social media, leading Dreams’ PR and social teams. With over 12 years’ industry experience, Naomi knows just how important...

Brand Experts

Representing the UK’s leading bedmakers, our Brand Experts share knowledge from their extensive industry experience developing world-leading sleep solutions. You can find every one of these prestigious brands in the Dreams range.

Laurence Burrows

National Sales Manager for Harrison Spinks, having spent 15 years at the fifth-generation bedmakers...

Debbie Richford

A Sales Trainer and Area Sales Manager at Sealy UK, joining the team in 2024 with a passion...

Geoff Elliott

Now Head of Key Accounts, Geoff joined TEMPUR® back in 2012. He began his career...

Ben Reeves

National Account Manager at Sleepeezee, working closely with Dreams to deliver the perfect night’s sleep...

Catherine Tait

Product Manager at Silentnight, the UK’s largest and most trusted sleep brand,...

Katherine Elliott

Product Development Lead at Carpenter Ltd, having joined the bedding world in 2017. Her goal is simple:..

Our partners

We’ve partnered with leading experts, from interiors to wellbeing, to share their experience on creating a space you love and habits that help you rest better.

Sophie Conran

A designer, writer, and entrepreneur who has devoted her life to creating beautiful things that bring joy...

Rosie Weatherley

Rosie leads Mind’s team of mental health experts, who research and author Mind’s public-facing information...

Recognised by industry experts

Trusted sleep advice,
curated for you

We’re committed to matching every customer with their perfect bed. That’s why we’ve partnered with leading experts across the sleep industry to help you in your search for better rest. With decades of experience, you can trust their insights and use them to make the most informed decision for your bedroom.

These specialists spend every day at the apex of an ever-changing industry, with new trends and technologies emerging every day. With their expertise and our extensive product range, you can feel confident choosing a bed that’s truly perfect for you.