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Our mission statement

Mission statement

Better sleep for all

At Dreams we’re passionate about making sure everyone gets the perfect night’s sleep.

We’ll fulfil this promise in every way we can. Whether it’s the in-store Sleep Experts who know everything there is to know about your sleep needs, initiatives such as Pillow Talk, or the Sleep Matters Club. Dreams will always be here to make sure you get the comfort and rest you deserve.

Our ultimate aim is for there to be a Dreams bed in every home. So that we achieve this, we adopt the following standards:

  • We make, sell and deliver the most comfortable beds and mattresses
  • We deliver market-leading quality, value and choice
  • We work together to always exceed customer expectations