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Why Dreams?


Because we’re the UK’s most loved bed and mattress retailer

Your bed is far more than just a place to sleep. We know the time you spend there is precious. The bed experts at Dreams put you and your needs first using a combination of technology and an extensive product range, so you find your perfect bed and mattress.

Because of this, it’s no surprise that Dreams was voted the ‘Most Loved’ Bed Retailer in the UK.

We asked the UK public ‘Who is your most loved bed or mattress retailer?’

Dreams vs Competitors Based on Consumer Insight Brand Tracking

Respondents asked to type in ‘Who is your most loved bed or mattress retailer?’

Sample of n=18417 respondents in-market for a bed in next 12 months. All 18+ Adults. Online survey conducted throughout May 2022 – June 2025

Brand tracker

Source: Sonder Brand Tracker 2025