Replace every eight years

London - West End (TCR)

180 Tottenham Court Road,
020 7323 1066

Opening times

9.00am - 8.00pm
9.00am - 8.00pm
9.00am - 8.00pm
9.00am - 8.00pm
9.00am - 8.00pm
9.00am - 6.00pm
12.00noon - 6.00pm (11.30am for viewing)


180 Tottenham Court Road,
W1T 7PD 020 7323 1066


How to find this store

The store is located between Goodge St & Warren St Tube Stations (Northern Line). Just a 3 minute walk from either station.

About the store

We offer a comprehensive range of mattresses, bedsteads, bedroom furniture, sofa beds and accessories. With our unique 'comfort by colour' guide to mattresses, finding the perfect mattress or divan couldn't be easier. A wide range of gel, latex, memory foam and sprung mattresses are available to try in store. There are a number of brands available in the store including Insignia, Therapur, Silentnight, Flaxby, Sleepeeze and the exclusive Spink and Edgar range.

The team

We have a happy friendly team who will work with you to find the ideal bed to suit your individual needs in a relaxed but professional environment.

What makes this store great?

It is the quality of the service that you will receive that sets Dreams apart from the rest.

Exclusive to our TCR Store, Spink and Edgar is a high end range of hand crafted mattresses made using the finest, locally sourced, natural materials. Stocking Spink and Edgar allows TCR to compete with the high end retailers in London, offering customers a range of luxury, high end products and provides the store with an additional range to suit every customer’s needs. Our customers are drawn to the Spink and Edgar range just from the look of both the mattresses and divans / headboards. From the first glance they instantly look more luxurious but once they lay on them their first thoughts are reinforced as they can really feel the quality and the difference.

We are currently the number one Tempur retailer in the UK and offer the exclusive Cooltouch range. We specialise in storage beds to suit the London lifestyle, bespoke sizes which are common requests and are happy to work with and accommodate interior designers.

We look forward to welcoming you.

Services & facilities

Customer store ratings & reviews

Recent Reviews
The first assistant that helped us was very in educated about the products. The bed that I was buying and was on display was bending at the join and when I asked about this issue he said that it's to...
Narvinder was extremely helpful. He showed me all the good range of good dreams offers and made my decision easier for me to buy my bed, matters, pillows and duvet. 1 to 10 will give a score of...
Dinesh was a great assistant and helped us make a good choice with his valuable sales knowledge.
From the moment we stepped into the store we were greeted by Dinesh who was friendly, approachable and completely knowledgeable about what we wanted and what we needed. We were able to find what we...
Staff were welcoming but not pushy. Narvinder was our sales representative, he asked our preference of having him shop with us and was respectful of our wishes in this respect. He was patient,...