Replace every eight years

Dreams’ Mission Statement

Dreams is passionate about making sure everyone gets the perfect night’s sleep.

Dreams will fulfil this promise in every way it can. Whether it’s the in-store sleep experts who know all there is to know about your sleep needs, or initiatives such as Pillow Talk or the Sleep Matters Club, Dreams will always be here to make sure you get the comfort and rest you deserve.

The business’ ultimate aim is for there to be a Dreams bed in every home. To achieve this, it holds itself to the following standards:

  • Make, sell and deliver the most comfortable beds

  • Deliver market leading quality, value and choice

  • Work together to always exceed customer expectations